WHO Made PM Modi the Hero of ‘Dhurandhar’? Here What We Know About BJP’s Netflix Trend Video
The Bharatiya Janata Party (BJP) has grabbed attention online after joining a viral Netflix-style social media trend and turning Prime Minister Narendra Modi into the central character of a fictional series titled “Dhurandhar: Raw & Undekha.” The video, shared on BJP’s official social media accounts, quickly went viral and sparked widespread discussion across digital platforms.
The concept was inspired by a popular Instagram trend where users create fake Netflix announcements using cinematic editing, dramatic background music and OTT-style graphics. BJP’s digital team adapted this format to showcase PM Modi’s recent public appearances and leadership moments in a trailer-like presentation.
The video featured several important moments from the Prime Minister’s recent activities, including his participation at the G7 Summit, meetings with global leaders, international engagements and the widely discussed “Melodi” social media moment. The clips were edited to resemble a high-budget streaming platform teaser, giving viewers the feel of a documentary series built around Modi’s political journey.
BJP accompanied the video with a playful caption introducing it as “Season 1, Episode 1” of “Dhurandhar: Raw & Undekha.” However, the party never claimed it was an official collaboration with Netflix. The video was simply a creative social media campaign inspired by a trending internet format.
The campaign quickly generated mixed reactions online. Supporters praised BJP for embracing internet culture and finding innovative ways to connect with younger audiences. Many users appreciated the creativity and described the strategy as modern and engaging.
Critics, however, argued that the video was primarily a political branding exercise designed to strengthen PM Modi’s image online. Some observers said it reflects a larger trend in global politics, where leaders and political parties increasingly use entertainment-style content to capture public attention.
Political analysts have also pointed out that social media has become a major battlefield for political communication. Instead of relying solely on speeches, rallies and traditional advertisements, parties are now using memes, viral trends and short-form content to remain relevant in the digital era.
One fact remains clear: “Dhurandhar: Raw & Undekha” is not an official Netflix series and has no formal association with Netflix. It was created solely as a social media trend adaptation by BJP’s digital team.
Key Highlights
- BJP’s social media team created the video.
- It was inspired by a viral Netflix-style Instagram trend.
- PM Modi was presented as the central character of “Dhurandhar: Raw & Undekha.”
- The video showcased recent public and international appearances.
- It is not an official Netflix production.
- The campaign was designed to increase online engagement and appeal to younger audiences.
