Introduction
KL Bro Biju Rithvik is a Malayalam-language YouTube sensation based in Mayyil, Kannur, Kerala. Launched on 21 July 2020, the channel showcases the charming everyday life of Biju, his wife Kavitha, mother Karthiyayani, and their children Rithvik & Anooty
Channel Growth & Milestones
- Subscribers: Over 74 million as of July 2025.
- Total views: Exceeding 72 billion Video count: Around 3,200+ uploads since inception
- Achievements:
- Reached 1 M subs (Silver, 2021), 10 M (Gold, 2022), 50 M (Diamond, 2023), and first Indian to earn 50 M Ruby Play Button in 2024
- Ranked among the top 50 most-viewed channels globally; in late December 2024 one video was #4 worldwide, drawing nearly 570 million views in a week .
Content & Style
- Genre: Family vlogs and viral shorts with minimal dialogue, universal appeal
- USP: Simple, heartfelt portrayals of rural Kerala life, blending humor, values, and relatability
- Family members feature prominently:
- Biju – the anchor and relatable “KL Bro.”
- Kavitha – his wife, originally from Kodagu .
- Karthiyayani Amma – the warm grandmother.
- Rithvik & Anooty – the playful kids, who often steal the show
- Viral short example: “Tom Jerry (Rithvi & Kavi) Real End Twist” has garnered tens of millions of views Family Backstory
- Hailing from Pavannur Mott, a quaint village in Kannur district .
- The family’s journey began with phone-camera TikToks, gradually evolving into a full-fledged YouTube presence Biju shares a humble origin story: once living modestly, burdened by debts—YouTube became a lifeline
Earnings & Influence
- Net worth is estimated between $27 M‒$160 M, with monthly earnings around $1–2.5 M from YouTube ad revenue, sponsorships, and brand partnerships .
- Recognized by Social Blade as one of India’s biggest individual channels
Social Media & Recognition
- Instagram/Threads: @kl_bro_biju_rithvik (youtube.com)
- Facebook Page: 1.24M+ likes (facebook.com).
- Awards: Ruby Button from YouTube India in 2024, plus multiple global platform accolades
Audience Reception
- Global appeal through family-centric, minimal-dialogue content makes it accessible across languages
- Reddit users appreciate their “genuine and humble” nature despite huge success
“They appear genuine and humble from the beginning, even after achieving significant success
- Critiques note repetitive short formats, but most fans emphasize the authenticity and simplicity .
Future Outlook
- With a steadily rising subscriber base and expansion into brand deals and merchandise, they’re poised to grow further .
- Their universal, heartfelt content has paved the way to becoming one of the largest family vlog channels globally.
Summary Table
| Aspect | Details |
|---|---|
| Channel Start | July 21, 2020 |
| Format | Family vlogs & shorts |
| Subscribers | ~74 M (July 2025) |
| Views | >72 B |
| Uploads | ~3.2 K videos |
| Key Appeal | Rural family life, simplicity, emotional relatability |
| Accolades | Diamond & Ruby Play Buttons, top global rankings |
| Estimated Value | $27 M–$160 M net worth |
Also Raed- Elvish Yadav YouTube Icon Star and Controversy Magnet
