Who They Are
- Names: Abhiraj Rajadhyaksha (Abhi) and Niyati Mavinkurve (Niyu)
- Base: Mumbai, India
- Channel Launch: April 2018
- Channel Name: Abhi & Niyu
A husband-wife team known for positive storytelling, they simplify complex issues and inspire action among young audiences.
Content Focus
- Uplifting stories about environment, sustainability, Indian heritage, and social change
- Series like “100 Reasons to Love India” highlighting inspiring people and places
- Easy-to-understand explainers on current affairs, policy, and self-improvement
Achievements
- Featured in Forbes India 30 Under 30 (2021)
- Multiple viral videos promoting eco-friendly practices and civic responsibility
- Millions of subscribers on YouTube and a strong presence across Instagram and other platforms
Impact & Motivation
- Encourage viewers to take real-life action—donating, volunteering, adopting greener habits
- Consistently research topics to present accurate, engaging stories
- Show how purposeful content and perseverance can build a massive audience in a crowded digital space
Lessons & Inspiration
- Mission-Driven Content: A clear goal of spreading positivity and awareness attracts a loyal community.
- Consistency & Variety: Covering diverse topics keeps audiences engaged.
- Action-Oriented Storytelling: Inspires people to move beyond just watching.
- Multi-Platform Growth: Strategic use of YouTube Shorts, Instagram, and more.
Here their official Instagram profile in a direct clickable:
https://www.instagram.com/abhiandniyu/
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