Delhi HC Sends Notice to Salman Khan Over Personality Rights Case Next Hearing to Be Held Soon
The Delhi High Court has issued a legal notice to Bollywood superstar Salman Khan in connection with a case related to his personality and publicity rights. The notice was sent after a foreign-based artificial intelligence (AI) voice-generation platform challenged an earlier court order that protected the actor’s identity and personal attributes.
What Is the Case About?
The case revolves around the unauthorised use of Salman Khan’s name, voice, image, likeness, and other distinctive personality traits, especially in the digital and AI space. Salman Khan had earlier approached the Delhi High Court seeking protection against the misuse of his identity for commercial and online purposes without consent.
In response, the court had passed an interim order in Salman Khan’s favour, restraining third parties from using his personality traits without permission.
Why Has the Court Sent a Notice Now?
A China-based AI voice-generation company has now filed an application challenging that interim order. The company has requested the court to vacate or modify the restrictions, arguing its position on the use of AI-generated voices.
Following this application, the Delhi High Court has issued a notice to Salman Khan, asking him to file a formal response to the challenge raised against the earlier protection order.
Next Hearing Date
The court has scheduled the next hearing in the case for 27 February 2026. During this hearing, the Delhi High Court will examine arguments from both sides and decide whether the existing restrictions should continue, be altered, or removed.
Why This Case Is Important
This case is being closely watched as it highlights the growing legal debate around:
- Celebrity personality and publicity rights
- AI-generated content and voice cloning
- Protection of identity in the digital age
With artificial intelligence becoming more advanced, the outcome of this case could set an important precedent for how Indian courts handle the misuse of celebrity identities online.
Background
Salman Khan is among several celebrities who have taken legal steps to protect their identity from being exploited on social media, digital platforms, and AI tools. The earlier court order was aimed at preventing deepfake content, fake endorsements, and unauthorised commercial use of his persona.
Final Word
The Delhi High Court’s notice does not indicate a final decision but marks a significant development in the ongoing legal battle. All eyes are now on the February 2026 hearing, which could have wider implications for celebrity rights and AI regulation in India.
