About & Background
- Full Name: Nisha Madhulika (born 25 August 1959 in Uttar Pradesh)
- Education & Early Career: Graduated in science from Agra College; worked as a teacher and later assisted her husband M.S. Gupta in his tech business in Noida/Delhi
- Personal Life: Married to tech entrepreneur M.S. Gupta; mother of two children
Content Journey
- Blog Launch (2007): Started “Khana Banana” blog sharing vegetarian recipes to overcome loneliness after children moved out
- YouTube Debut (2009/2011): Created a Hindi cooking channel, focusing on simple, home-style vegetarian Indian dishes
- Content Stats: Over 2,300 videos and ~14.5 million subscribers with 3.2 billion+ views
Awards & Recognition
| Year | Achievement |
|---|---|
| 2014 | Named among India’s top YouTube chefs |
| 2016 | Featured in ET’s Top 10 YouTube Superstars & Vodafone’s Women of Pure Wonder |
| 2017 | Won “Top YouTube Cooking Content Creator” award |
| 2020 | Received YouTube Diamond Play Button (10 million+ subs) |
Digital Reach & Influence
- YouTube: ~14.5 M subscribers, 2,300+ videos
- Other Platforms: ~5.7 M followers on Facebook, ~341 k on Instagram Columns & Consulting: Writes food columns for The Indian Express, Dainik Bhaskar, TOI, Amar Ujala, and consults for restaurants; supports Tata Trusts’ Project Druv
Net Worth & Earnings
- Estimated Net Worth: ₹43 crore (~US $5.2 M) Income Streams: Ad revenue, brand collaborations, website traffic, TV appearances, consulting & digital initiatives
Unique Style & Appeal
- Signature Approach: Simple, step-by-step recipes for home-cooked vegetarian Indian food in Hindi—perfect for beginners and families Voice & Persona: Calm “mom-next-door” tone; praised for soothing delivery (“her voice is soo swee
- Mission: “Bring joy and togetherness to every home” through wholesome recipes
TV & Television
- Star Plus Show (2025): Hosting Nisha Madhulika’s Kitchen with a focus on easy, one-pot vegetarian meals—featuring guests from popular TV shows
Why She Stands Out
- Late Bloomer Success: Launched a thriving digital career post-50, inspiring many
- Mass Appeal: Simple, home-style content resonates across age groups and regions
- Broad Influence: Extends beyond YouTube to print media, TV, and social impact
In summary, Nisha Madhulika exemplifies how passion, consistency, and authenticity can fuel a remarkable late-career transformation—from teacher to India’s richest female YouTuber, with a powerful digital and cultural footprin
Social Link
YouTube: @NishaMadhulika
Instagram: @nishamadhulika
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